In spring 2008
Natural Products Association (NPA) announced the fact that they have developed standards for natural cosmetic products and
have been ready to start certification of natural cosmetics. Recently they announced the first cosmetic brands to be certified.
They are: Burt’s Bees, Aubrey Organics and J.R.Watkins Apothecary.
products must meet the following criteria in order to pass the certification:
products contain no less than 95% of ingredients from natural materials
• Cosmetic products contain natural
ingredients without chemical modifications which essentially change their characteristics
• Aggressive chemicals
are not used in the process of manufacturing (extraction, refinement and so on)
• Cosmetic products are free
of ingredients that have or may have negative influence upon human body
• The ingredients are derived from
raw materials that are not under the threat of exhaustion
• Synthetic ingredients are allowed only in the event
it is impossible to find natural substitutes